Finding customers and growing
Customer discovery
Customer discovery is talking to people who might buy your product to learn how they experience the problem today, before you decide what to build.
Also called customer interviews, problem interviews, user interviews
Looking this up for a class, a job, or something you want to build? If it is the last one, nommi reads your idea before you spend months on it.
The goal is to learn about their past behavior, not to pitch. Good questions ask about the last time the problem happened, what they did about it and what it cost them. Questions about the future, like "would you use this?", invite polite yeses and teach you little.
When this shows up
Example, not a real founder: you plan a tool for gym owners to track class attendance. In five conversations, every owner says attendance is fine and their real headache is members cancelling without notice. Customer discovery just changed your product before you wrote any code.
What to do next
Write three questions about the last time the problem happened. Ask them to five people in your target group and write down their exact words.
Go deeper
Talk to users, and how to find them with no network
A first plan for whom to talk to, where they may gather, a first message and questions to ask.
Read the guideOr go straight to the tool