Talking to real users
Customer Discovery Accelerator
Talk to ten real people before you build. Who, where, and exactly what to say.
Who to talk to, where they are, the questions that get truth, and the outreach that earns replies.
What you get
- why it exists
- Cold outreach feels alien, so most founders skip it and pay later.
- the kit
- Who to talk to, where they actually are, the questions that get truth, and the outreach message that earns replies.
Try it with real input
example input, real run“A first-time founder, pre-build, building a scheduling tool for independent yoga instructors who teach at multiple studios. Never run a customer discovery call before.”
You are pre-build with a scheduling tool idea for independent yoga instructors who teach at multiple studios. You have never done a customer discovery call before. Under the question "who do I talk to" sits the real fear: that you call a few instructor friends, get polite nods, and mistake that comfort for a green...
see the full Customer Discovery Accelerator run →For a sharper read
- include
- Your product and who you think it's for. The more specific the who, the more specific the where-to-find-them.
FAQ
How many interviews are enough?
Enough to hear the same pain told the same way several times, across more than one room. The pattern is the finding. One enthusiastic conversation is an anecdote; a frustration you keep hearing across rooms is a direction.
What if people seem interested but nothing happens after?
Then you collected politeness. Look back at what you asked: interest questions produce interest theater. Spending and past-behavior questions produce numbers and stories, and those do not evaporate after the call.
Should I interview before I have anything built?
Yes. "I want brutal feedback before I spend 6 months on this" is a verbatim line from nommi's first-time-founder research, and the cheapest version of that feedback is conversations before the first commit.
of 385 identifiable VC-backed failures cited poor product-market fit.
CB Insights, The top 9 reasons startups fail, March 2026 · causes could overlap
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