Finding customers and growing
Go-to-market (GTM)
Go-to-market, or GTM, is your plan for how a product reaches the customers it is built for: who they are, where you find them, what you say, and how they buy.
Also called GTM, go-to-market strategy, GTM strategy
Looking this up for a class, a job, or something you want to build? If it is the last one, nommi reads your idea before you spend months on it.
A GTM plan is not a launch date. It names one group of customers, the one or two channels where that group already looks for help, the message that makes them stop, and the price and steps between first visit and payment. For software sold online (SaaS), the plan also says whether people sign up on their own or talk to someone first.
When this shows up
Example, not a real founder: you post your new app in five communities, run a few ads and email friends in the same week. Some people sign up, but you cannot tell which effort brought them, so you do not know what to repeat.
What to do next
Write one sentence for each part: the customer, the single channel you will test first, the message, and the step where they pay. Run only that channel until it gives you a clear yes or no.
Go deeper
Best marketing channel for a new startup? Pick one, not seven
One channel to test first, with a way to judge whether it worked.
Read the guideOr go straight to the tool