Getting in front of people
Launch Checklist
The boring stuff you'll forget at 2am. Calibrated to your specific product.
37 checks. The boring stuff you'll forget at 2am.
What you get
- covers
- Analytics, legal, OG images, email flows, your launch channel, your backup plan.
- tailored to
- Your product type.
- flagged first
- The 3 most commonly missed items.
Try it with real input
example input, real run“A pre-revenue builder who soft-launched a mobile app 6 weeks ago quietly, no announcement, just friends. 12 signups, 2 still active. Now preparing a real public launch on Product Hunt. Basic signup analytics exist. Framed as their last real shot.”
1. The core action that proves someone actually used the app for its main purpose is tracked, named specifically for what this app does. You have signup analytics but nothing on what the two people who stuck around actually did, so you cannot tell what worked in the last six weeks or read Product Hunt day right when...
see the full Launch Checklist run →For a sharper read
- include
- Your product type and where you're planning to launch. The type is what tailors the list away from a generic 40-item version.
FAQ
Do I really need error tracking for a small launch?
Yes. The first crash on day one with no stack trace is the nightmare scenario, and the free tier of any error tracker takes minutes to add. You cannot fix what you cannot see.
I have no payments yet. Does half the list even apply?
The list bends to your launch: an unpaid extension drops the billing checks and keeps the ones that bite everyone, like stating your pricing intent plainly so nobody feels ambushed later.
Should I handle launch-day comments myself or hand them off?
Yourself, for the first hours. The questions are the realest user research you will get that week, and the speed of your answers is part of the launch.
of 385 identifiable VC-backed failures cited poor product-market fit.
CB Insights, The top 9 reasons startups fail, March 2026 · causes could overlap
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