My website copy sounds like AI. How do I make it sound like me?

Because generic copy averages. A first draft, whether from you or from an AI writing tool, aims for something that sounds right. Something that sounds right for every product sounds specific to none.

Words like "streamline", "unlock", "empower" and "seamless" are true of almost everything. That is the problem. Your readers have seen them many times, and their eyes slide past. This is a judgement about writing, not a measured result. The test is simple: if a line fits any product in your category, it does no work for yours.

It names a result the buyer feels, in words the buyer uses. Here is an illustrative example, not a real product. Say an invoicing tool's headline reads: "A complete invoicing solution that uses intelligent automation to change how you get paid." A sharper version could be: "Send the invoice on Monday. Get paid by Friday."

Nothing clever happened there. The rewrite says the one thing the founder knows that a generic draft does not: waiting for money hurts. To find your version, use your customers' own words. Good interview questions help, see what to ask in a customer interview.

If you cannot write the sharp line, the problem may sit one step earlier. You may not yet know what your product does in one sentence. Start with how to say what your startup does in one sentence.

Write two or three versions, from calm to bold. Then pick the one that sounds like you on a good day, not the most polished one. It should use your real claim, your customer's words and your level of directness. Read it out loud. If you would not say it to a customer face to face, cut it.

The strongest case against it: better words cannot fix a weak offer or a broken page. If people never see the page, or the problem you solve is not one anyone has, no rewrite saves it. If your page layout loses visitors, start with what to do when you launched and it is crickets.

The missing fact is how real customers react. If you have paying customers, what they do already beats anyone's opinion of the words, including ours.

Paste a piece of short copy into Copy Sharpener. It names what makes it vague and hands back three full rewrites from different angles, with one recommended. Pick from them, mix them, or keep your own line if it is better.

Take your headline and the line under it. Circle every word that could sit on a competitor's page. Replace each one with a specific person, number or result you can stand behind. Then show both versions to two potential customers and ask which one they would click.

Can I use this on ads, emails or slides?

Yes. It works for any short copy with a job to do: page headlines, ads, email openers, slide titles. The shorter the format, the more each vague word costs you.

Does "more human" mean more casual?

No, it means more specific. A formal, direct line about a real result sounds human. A casual, hedged line does not.