Launched my app and no one uses it. What is wrong?

Start with the page, because you can test it this week and the product question takes longer. Many founders in this spot ask whether they built the wrong thing or are just bad at marketing. Then they answer by shipping more features. That rarely tells you anything, because new features do not reach people who already left.

Look at two numbers: visitors and signups. The share of visitors who sign up is your conversion rate. Here is an illustrative example: say 200 people visited and 4 signed up. That is 2 out of every 100. Plenty of people arrived, and the page did not persuade them. If only 10 people visited, the numbers are too small to judge the page. Your problem is reach. For that, read where your first users actually are.

Because you read it as the builder, and your visitor reads it cold. They are distracted, they have never heard of you, and they are looking for a reason to leave. You know what the product does. They have a few seconds and a back button. If the first screen does not say who it is for and what it does, in plain words, they leave.

Our reading, not a finding: this is common now because building got easier than selling, and many pages are now written by people who have never had to sell. The result often reads like an internal spec instead of a reason to care.

Read the page the way a doubtful first-time visitor would. Then write down exact changes, not advice like "make it clearer". For each problem, note the original line, what is wrong with it in one sentence, and a rewrite. Check five things:

• The first screen: can a stranger say what this is and who it is for within five seconds?
• The words: does each line describe what the visitor gets, or what you built?
• The button: is the main call to action, the button you want people to press, easy to find, low effort and specific?
• Trust: what would a careful visitor need to see before signing up, and is it there?
• The one big fix: which single change matters most? Often it is a decision, such as who the page is for, not a wording tweak.

If the words are the main problem, how to fix a product description that sounds robotic goes deeper.

The strongest case against starting with the page: if nobody wants the product, a perfect page will not save it. If visitors read a clear, specific page and still leave, that says something about the offer itself. Listen to that signal rather than redecorating. Before more changes, check whether the idea holds up.

The missing fact is your traffic. With almost no visitors, you cannot tell a weak page from a weak idea. Get some people to the page first, then judge it.

Landing Teardown reads a landing page and points out what may be losing visitors, with suggested changes. Treat its notes as a second opinion to test, not a final verdict.

Run the five-second test. Show your first screen to three people outside your field for five seconds, then hide it. Ask what the product does and who it is for. If two of the three cannot answer, rewrite the headline and the line under it, and run the test again. Only then spend time on getting more traffic.

How do I know if crickets means a bad page or a bad idea?

Look at the ratio, not the totals. Visitors with no signups point at the page. A clear, specific page that still converts nobody points at the offer. You can only read the second signal once the first is fixed.

How many visitors do I need before checking the page?

You can read the page for clarity on launch day. Judging its numbers needs more visitors, so treat early conversion rates as rough.

My page was written with an AI (artificial intelligence) tool. Is that the problem?

Not by itself. The usual problem is copy written about the product instead of for the visitor. Specific, concrete lines fix that, whoever wrote the first draft.