Finding customers and growing
SaaS (software as a service)
SaaS, short for software as a service, is software people use online and pay for with a recurring subscription instead of buying it once.
Also called software as a service, B2B SaaS
Looking this up for a class, a job, or something you want to build? If it is the last one, nommi reads your idea before you spend months on it.
The customer does not install or maintain anything. They log in, and you run the software for them. Because payment repeats, a SaaS business lives on keeping customers, not only winning them. That is why founders who build SaaS watch how many customers stay each month as closely as how many sign up.
When this shows up
Example, not a real founder: you build a scheduling tool for hair salons and plan to charge a monthly fee. Calling it SaaS is accurate. The question that matters is whether salons keep paying after the second month, once the novelty wears off.
What to do next
Before choosing a price, ask three people who would buy it how they pay for similar tools today, and how often.
Go deeper
How much should you charge for your app? A number with reasons
A suggested price, how sure it is, where your pricing leaks money and one test, or a note when it cannot price honestly.
Read the guideOr go straight to the tool